Malibu funding had a fundamental problem. They needed leads and normal lead generations weren’t enough. Our first job was to help them generate leads via search marketing. Then, the next step involved driving those leads through to the sales arm of Malibu Funding by creating custom landing pages, messaging and analytics. The first goal was to customize the experience for the consumer so Malibu Funding would convert leads to clients. Then, we created a way to more easily intake, qualify, and process those leads. We developed an account and application system so that users could start applying online and MF agents could better serve those customers. All in all, we brought people and money together more easily.