Leiner Health Products is the largest privately held vitamin firm in the US — with no online presence. Shocking, but true. So we got to work. We built a groundbreaking website and created the brand preference and equity for Leiner Health Products. In addition, we provided a new income stream by allowing consumers to choose a vendor that linked directly to the e-commerce sites of WalMart, Sam’s Club and Costco. Presto. Online wizardry at its finest.
How developing an online presence gave Leiner a healthier bottom line.