Herculiner, Home of the Original do-it-yourself Brush-on Bedliner kit, came to The Ocean Group requesting an overhaul and update of their website to make their online presence more robust and current. We redesigned and developed the aging website and built an extension to their existing Content Management System to go with it. We made the site adaptive so people can view it on screens large and small. We also linked the site up with all their social accounts, gave it an interactive product locator, and created a cool way to view their “3 Easy Steps” process by creating an area on the homepage that animates as you scroll down, perfectly illustrating just how easy each step is. Lastly, we also created a system that allowed customers to share their unique creative projects utilizing the Herculiner products and then we featured them on the website. Overall, we created a versatile website with staying power, just like the product itself.