Hollywood & Highland is more than a mall – it’s an entertainment destination. From LA’s best theaters to Hollywood’s hottest nightclubs, from live concerts to major movie premieres and the Academy Awards, and from the world-famous Walk of Fame to stunning views of the Hollywood sign… Hollywood & Highland is the epicenter of Hollywood. Even better: Convenient restaurants, shopping, and parking make it easy to “Start Here” for your own Hollywood adventure. The Ocean Group provided a fresh new look at the marketplace and equipped the center with an energetic, authentic brand platform which spoke to the legacy – and the bright future – of this landmark. This full rebranding effort captured the excitement of the center in updated on-site signage, out of home advertising, website and social media communications, and more. The result? This refresh reinvigorated interest in the location and has positioned Hollywood & Highland as the voice of Hollywood.
