Lonseal may not be a household name. But if you’ve ever been on an airplane, in a hospital or a retail store, the chances you’ve encountered their products is high. As the world leader in commercial vinyl flooring, Lonseal’s clients are the best architects, designers and specifiers in the industry. Ensuring that the Lonseal digital presence reflected the same constant innovation as their products was a task that The Ocean Group took on with fervor. Beginning with custom photography, we shot hundreds of SKUs to make certain that every sample was accurate, even if it wasn’t in hand. We redesigned their site to ensure that it featured their exceptional products front and center. A new, comprehensive product finder now makes it easy for clients to choose flooring that meets their project specifications without having to research a complex library of technical documents. In addition to a complete website over hall, The Ocean Group also facilitated news and social media integration, helping the Lonseal team to add new content as their work continues to innovate and inspire.