Expressing abstract concepts can be a struggle. But when a business’ focus is attaching data to things that many consider to be both illusive and subjective, the task can be downright overwhelming. Thanks to an active collaboration with our superstar clients, we were able to craft an honest and engaging digital presence for this dynamic collective.
We started by putting our egos aside and checking our preconceived notions at the door. Then we listened. Then we listened more. When the client expressed their desire to work hand in hand every step of the way, we said ‘Let’s Go!’
A key part of the process was fueling our project with an illustrator that both ‘got it’ and knew how to express the concept using their unique aesthetic. The final product is as whimsical as it is insightful, just like 1021 Creative.