The new VP of Sales at Adobe needed a fresh solution to an old problem. How do I better motivate my sales force? Adobe had an incentive program in place called Platinum Club that used vacation destinations as its draw. But involvement and excitement was low. The program needed a revamp, infused with some sophisticated […]
Neighborhood shops with warm atmosphere and delicious hot beverages. Coffee Bean and Tea Leaf had a magical combination. What they didn’t have was a successful digital presence that could increase sales. That’s where we came in. We started by developing an online strategy. Then we tackled the development of a new site complete with a
It all started with Downtown Los Angeles. The Ocean Group turned the revitalizing district into a “can’t miss” destination. We learned a lot and we turned this gargantuan project into a great success that led to a decade-long relationship with them. What we learned led to more projects with other business districts and destinations. We
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Yes, that Microsoft. Even big companies were once small. And back then, in the wild, wooly internet days of 1999, we were the Agency of Record for Microsoft’s Windows Classic mobile site. We successfully managed their website and digital communications for two solid years back when hardly anyone knew what a web portal was or
Downtown LA has a lot of amazing things — but it also had an image problem. Out-of-towners didn’t consider Downtown LA as a place to visit and our own residents were either completely in the dark or thoroughly confused about how much the city center had to offer. So, the Downtown Center Business Improvement District
If anyone understands the deep need for reinvention, it’s the LA Fashion District. As Downtown Los Angeles enjoys its revitalization, the Fashion District also recognized the need to expand and enhance their image as well. Hungry to show their diverse retailers, vibrant neighborhoods, and artistic forces, the Fashion District needed a website that could deliver
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Montclair Plaza had come to be known as “The mall.” Stores. Shopping. Food court. Which worked well for years. But as time marched on and more stylish competition moved into the neighborhood, Montclair Plaza realized it needed not only a major renovation but a total reinvention. The idea was to take Montclair Plaza from being
Without looking inside, could you name all the stuff in your house? It was an interesting question posed to us by DocuHome. They had come up with an idea to develop a service where users could purchase, create, maintain and secure a visual inventory of their possessions across one or more homes. But the idea
Leiner Health Products is the largest privately held vitamin firm in the US — with no online presence. Shocking, but true. So we got to work. We built a groundbreaking website and created the brand preference and equity for Leiner Health Products. In addition, we provided a new income stream by allowing consumers to choose
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