Good Ideas

What exactly is responsive design? This technique allows your website to adapt to any device – whether it be a smartphone, tablet, PC, or even smart TV. Which means the experience your consumers have will be consistent across all of their devices. In short, it’s intelligent web design. And trust us, you need it. You probably […]

How safe is your customers’ personal information online? Ted Samson recently delved into this question in his Tech Watch article that highlights the California Attorney General’s announcement that it was time to crack down on companies that don’t encrypt personal data. Which begs the question: How much personal data was exposed? If you live in

How does your business wind up at the top of a search? If you answered this question with a pause, jaw agape, and mumbled something like, “Uhhhhh…” – then you’d be in the majority. Search Engine Optimization (SEO) relies on seemingly magical algorithms. But there is a method to that magic and Leslie Van Zee tells

Facebook metrics. The phrase alone stirs up utter confusion and a cold sweat. So, we searched far and wide and finally found an article titled “Facebook Metrics Marketers Should Be Measuring” written by Emeric Ernoult who has successfully analyzed this kind of raw data and spit it back out in language any normal human being

We ran across a fun and fascinating article entitled “If you love your brand, set it free,” written by Jose Martinez Salmeron. In the journey through the brand process – from birth to growth to maturity – Salmeron makes the case for, well, change. Not just because we have a thousand new platforms, but also

Running the promotional gauntlet on Facebook can be a dangerous business. If you do things wrong, transgress on any of the social network’s vast and byzantine rules, you risk having your Facebook page shut down completely. Ouch. We uncovered an informative article entitled “Facebook Promotions: What You Need To Know” by Mari Smith from SocialMediaExaminer.com.

That tiny little screen on your mobile device has more power than you’d imagine. And that’s the substance of an article by Jennifer Marlo entitled “The role of mobile in a multi-screen world.” Jennifer points out that we’re spending an awful lot of time with our handheld computers, er, mobile devices occupying our attention. And

Just when you think it’s safe to sit back and bask in the warm glow of your website, change comes galloping up the superhighway.  We ran across an illuminating article by Joseph Carrabis from iMediaConnection, who frankly describes why redesigning your website is the right move – right now. In “5 reasons to redesign your

Welcome to our Sea Change. The Ocean Group has gone through a transformative period that has allowed us to learn, change and grow from our experience and accomplishments.  We did not simply create a new website, we created a new vision, with a new energy and an illuminated perspective. Some of you may ask, “Why