The Ocean Group’s First Product, Saltwater Software, Marks Its First Year With A Free White Paper If our tenure creating websites, content and marketing strategies has taught us anything, it is that time is the most precious commodity. This insight was our motivation to create Saltwater Software, a unique platform designed specifically tailored to the […]
Digital Opportunities During Retail Disruption Read More »
One of the greatest assets of The Ocean Group is our tenure. We’ve been in the digital marketing space since the beginning and have loved every moment along the way. This experience gives us a unique perspective when it comes to trends and innovations—we are excited to see what’s new but always skeptical about what will last. We’d like to share these insights to help our friends get focused in the new year. Here are our predictions for digital marketing in 2017: Read More»
2017 Digital Marketing Predictions Read More »
In the world of retail, the relationship between the digital world and the physical one has always been complex. But with 78% of the US population over 15 shopping online, it is impossible to ignore that most people are beginning their shopping experience outside of a store. For retail destinations, a well planned, well executed digital strategy can capture this traffic and in the process, convert digital interest into engaged and inspired physical customers. Read More»
Retail Has Changed, How To Make Sure Your Digital Presence Can Keep Up Read More »
Having a fully functional, informative map that brings customers to your business or shopping district should be easy, right? Unfortunately, many make the mistake of either using the wrong type of map for their website or not using all of the features that make a great interactive map. At The Ocean Group, we’ve had a front row seat to this evolution. Being in the trenches of software design from the beginning has given us a thorough education in what works and what doesn’t. Read More»
5 Reasons Why Your Map Is More Important Than You Think: Read More »
From strategy and brand platforms to design, e-commerce and mobile, we are your go-to experts on what works for brands in the digital landscape. We provide indispensable keys to success like strategic insight and planning, paired with the technological expertise to bring ideas to life and keep them progressing. For us and for our clients, we are always looking toward the horizon for new opportunities and powerful new solutions. Read More»
The best thing about the future… is the opportunity to change it. Read More »
We all know how essential mobile-friendly websites are to your bottom line. It’s time to take that concept a step further, and bring the same great design elements to your mobile email. It is no longer enough to send your customers plain text emails, even if those emails are helpful and informative. We just came
Email isn’t just email anymore. Read More »
So you’ve got a Marketing Plan. But how about a Digital Strategy? With the increasing sophistication of digital marketing, this can be a daunting task. So, when we ran across an informative article on SmashingMagazine.com that simplified the whole concept of what a Digital Strategy is – and how to create one – we thought, “Hey,
Navigating the Digital Strategy straits Read More »
The only thing you can count on is change. That’s doubly true of web design. We ran across some interesting and smart observations from Envato founder and CEO, Collis Ta’eed. He purports exciting times ahead for web design and he does this by understanding the larger picture, accurately noticing what’s working and, more importantly, what’s
2014: A year of change for web design Read More »
We rarely get a glimpse into the future so, when we came across an article by Brandon Evans, we felt we had to share. In his article titled, “Customers Don’t Want Ads, They Want Conversation,” Evans posits that marketing is rapidly changing from a monologue to consumers into a dialogue with consumers. This is called
Advertising is dead. Collaboration is born. Read More »
Does this story sound familiar? Someone is struck with a great idea. This great idea gathers a groundswell of support. Soon people are investing in the great idea and – in the time it takes to edit an Instagram photo – a startup is born. But heed this advice, ye fledgling start-ups: There are many
Starting up and staying up: Start-up Lessons 101 Read More »
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