After working with “Destinations, Districts and Associations” for over a decade, The Ocean Group has developed an all-in-one website platform to help these marketers manage and maintain their customer and visitor data. Allowing for greater visibility, enhanced productivity and more informed marketing decisions. The goal being, provide these marketers the tools to become the “got-to …
Hollywood & Highland is more than a mall – it’s an entertainment destination. From LA’s best theaters to Hollywood’s hottest nightclubs, from live concerts to major movie premieres and the Academy Awards, and from the world-famous Walk of Fame to stunning views of the Hollywood sign… Hollywood & Highland is the epicenter of Hollywood. Even …
If anyone understands the deep need for reinvention, it’s the LA Fashion District. As Downtown Los Angeles enjoys its revitalization, the Fashion District also recognized the need to expand and enhance their image as well. Hungry to show their diverse retailers, vibrant neighborhoods, and artistic forces, the Fashion District needed a website that could deliver …
Life in the fast lane is a good description of what we did for Peak Stock Car Dreams. This contest and sweepstakes included “gamified” content to encourage participation, and the results were so successful that we met our interaction goals only halfway through the project. We integrated the Youtube API for video upload and delivery …
We all know how essential mobile-friendly websites are to your bottom line. It’s time to take that concept a step further, and bring the same great design elements to your mobile email. It is no longer enough to send your customers plain text emails, even if those emails are helpful and informative. We just came …
So you’ve got a Marketing Plan. But how about a Digital Strategy? With the increasing sophistication of digital marketing, this can be a daunting task. So, when we ran across an informative article on SmashingMagazine.com that simplified the whole concept of what a Digital Strategy is – and how to create one – we thought, “Hey, …
The only thing you can count on is change. That’s doubly true of web design. We ran across some interesting and smart observations from Envato founder and CEO, Collis Ta’eed. He purports exciting times ahead for web design and he does this by understanding the larger picture, accurately noticing what’s working and, more importantly, what’s …
We rarely get a glimpse into the future so, when we came across an article by Brandon Evans, we felt we had to share. In his article titled, “Customers Don’t Want Ads, They Want Conversation,” Evans posits that marketing is rapidly changing from a monologue to consumers into a dialogue with consumers. This is called …
Does this story sound familiar? Someone is struck with a great idea. This great idea gathers a groundswell of support. Soon people are investing in the great idea and – in the time it takes to edit an Instagram photo – a startup is born. But heed this advice, ye fledgling start-ups: There are many …
Starting up and staying up: Start-up Lessons 101 Read More »
What exactly is responsive design? This technique allows your website to adapt to any device – whether it be a smartphone, tablet, PC, or even smart TV. Which means the experience your consumers have will be consistent across all of their devices. In short, it’s intelligent web design. And trust us, you need it. You probably …
We’ve seen the future: And it’s called Responsive Design Read More »
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