A close look into trends and patterns clearly illustrates that the future is not entirely unpredictable and consumer behavior is on a steady course to a place where Districts, when leveraged properly, have an undeniable digital advantage. It is no secret that we are living in a world that is different than it was 20, […]
No One is Looking for Your Website… and That’s OK Read More »
The Ocean Group’s First Product, Saltwater Software, Marks Its First Year With A Free White Paper If our tenure creating websites, content and marketing strategies has taught us anything, it is that time is the most precious commodity. This insight was our motivation to create Saltwater Software, a unique platform designed specifically tailored to the
Digital Opportunities During Retail Disruption Read More »
Known to be an invariably strong and vital city, Pittsburgh’s post-recession boom was an inspiration to the nation. But as its city center was praised for the country’s best restaurants, bars and urban living, Downtown’s digital presence had some catching up to do. That’s where The Ocean Group stepped in. Read More»
Downtown Pittsburgh: A Digital Revitalization Read More »
One of the greatest assets of The Ocean Group is our tenure. We’ve been in the digital marketing space since the beginning and have loved every moment along the way. This experience gives us a unique perspective when it comes to trends and innovations—we are excited to see what’s new but always skeptical about what will last. We’d like to share these insights to help our friends get focused in the new year. Here are our predictions for digital marketing in 2017: Read More»
2017 Digital Marketing Predictions Read More »
In the world of retail, the relationship between the digital world and the physical one has always been complex. But with 78% of the US population over 15 shopping online, it is impossible to ignore that most people are beginning their shopping experience outside of a store. For retail destinations, a well planned, well executed digital strategy can capture this traffic and in the process, convert digital interest into engaged and inspired physical customers. Read More»
Retail Has Changed, How To Make Sure Your Digital Presence Can Keep Up Read More »
Having a fully functional, informative map that brings customers to your business or shopping district should be easy, right? Unfortunately, many make the mistake of either using the wrong type of map for their website or not using all of the features that make a great interactive map. At The Ocean Group, we’ve had a front row seat to this evolution. Being in the trenches of software design from the beginning has given us a thorough education in what works and what doesn’t. Read More»
5 Reasons Why Your Map Is More Important Than You Think: Read More »
Mind. Body. Spirit. We based the new branding concept on Sports Academy’s own areas of focus, a triad that informed each step. The Ocean Group team got it right away: We’re old hands at creating an array of elements that harmonize and work together seamlessly. Read More»
Sports Academy: The Ocean Group designs a “whole-body” digital solution. Read More »
From strategy and brand platforms to design, e-commerce and mobile, we are your go-to experts on what works for brands in the digital landscape. We provide indispensable keys to success like strategic insight and planning, paired with the technological expertise to bring ideas to life and keep them progressing. For us and for our clients, we are always looking toward the horizon for new opportunities and powerful new solutions. Read More»
The best thing about the future… is the opportunity to change it. Read More »
Email Marketing Strategy Email Marketing Mobile Optimized Email Marketing Landing Page Optimization List Growth Strategy & Campaigns Email Platform Selection Targeting and Segmentation Drip Campaigns Landing Page Optimization SEO Paid Search Marketing (PPC) Deliverability Strategy Marketing to today’s digital consumer is entirely different than it was a decade ago. In many cases, the digital experience
eCommerce Custom Software Mobile Experiences CMS Information Architecture Website Audit & Analysis Responsive Website Design Mobile eCommerce API Integrations Web Applications Security Hosting & Support Great technology can transform a complex exercise into a simple swipe of a screen. We work to implement best-in-class technologies to power and enhance the customer experience while supporting the
DIGITAL SOLUTIONS, MAKING MEANINGFUL CONNECTIONS.
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