Life in the fast lane is a good description of what we did for Peak Stock Car Dreams. This contest and sweepstakes included “gamified” content to encourage participation, and the results were so successful that we met our interaction goals only halfway through the project. We integrated the Youtube API for video upload and delivery and we created a game administration system so that the Peak team could comprehensively manage contestant points and quickly select contest finalists. When it came to safety, we also developed custom security software to guard against fraud. And we helped promote the campaign through gorgeous animated Flash banner ads which helped tell the Stock Car Dream story with characteristic Peak flair. It was highly successful and win-win for all.