Known to be an invariably strong and vital city, Pittsburgh’s post-recession boom was an inspiration to the nation. But as its city center was praised for the country’s best restaurants, bars and urban living, Downtown’s digital presence had some catching up to do. That’s where The Ocean Group stepped in.
As an agency specializing in destination marketing, we understand what it takes to create online excitement that both mirrors and promotes the personal experience. We started with a custom website, designed to reflect the modern demographic of the city. Because Pittsburgh is a hub for higher education, a fresh-faced, mobile-friendly site that would resonate with a younger audience was key. At the same time, simple navigation and familiar imagery was needed to retain the core of this community. The result is an incredibly friendly, engaging site that is accessible to all.